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The Outside-in Approach is typified by IT Consultants and their IT Products which are:

Publicly-available Non-Specific IT Products to deal with Enterprise-specific Business Issues (See section 1 on top of Figure)

The Inside-out Approach is typified by Knowledge Engineers and their IT Platform which are:

Not-publicly-available Enterprise-specific IT Solutions to deal with their Enterprise-Specific Business Issues (See section 2 of Figure)

This is our Approach and it works as follows:

Our Knowledge Engineers help extract the Business Knowledge from the best experts of your Enterprise (See section 3 on left of Figure) Using our proprietary IT Platform (See 4), our Software Engineers transform the extracted Business Knowledge into an IT Solution which is specific to your Enterprise (See 5).

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This is then embedded into your own IT Centre (See 6). The result is a ‘customized solution’ (not a generic product) engineered from your Enterprise’s best business knowledge (not generic knowledge) to resolve your specific business issues.


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